Simply Charmed is simply you, in fashion, style, and beauty.

Simply Charmed established in October of 2003. Located in the historic heart of Hays, Simply Charmed consistently provides a wide variety of fashionable women’s handbags, jewelry, clothing, and gifts in a gorgeously renovated brick building in Downtown. One thing you won’t find at Simply Charmed, a lot of the same thing. Our business is built on unique and original items that are truly special. Our favorite established brands include Vera Bradley, Pandora, Brighton, and Alex + Ani. Simply Charmed also provides a fantastic selection of contemporary clothing and accessories for women of all ages and styles. There is simply something for every woman!

” The only fashion destination in Kansas featuring Brighton, Pandora,
Vera Bradley, and Alex + Ani providing small town charm and big city trends “

I personally invite you to take a stroll through Simply Charmed, our selection is ever-changing with the stylish looks and current color palette… there is always a new piece to enjoy and add to your collection! Every Brighton handbag down to the colors of layering camisoles are hand-picked just for you – our lovely Simply Charmed guests. It is our mission to provide a fun environment for you to browse, try-on, and feel our products. Our staff loves helping you whether it’s finding a graduation gift for your granddaughter, a new tunic for the Art Walk, or a personalized Pandora bracelet for your employees for the Christmas party. We are here for you… to give our honest opinion when asked and share our fashion and product knowledge when needed. Simply Charmed is your fashion destination. Thank you for visiting our site, can’t wait for you to stop by the store!

Sarah | owner
“Your favorite place to shop for the ladies in your life.”

Exclusive jewelry that allows you to design and put together a look that is unique to you. Build a bracelet that commemorates precious memories, family, life events, etc. You name it, Pandora probably has a charm. Pandora’s beautifully Scandinavian designed jewelry looks great with your jeans or that perfect little black dress. It is versatile, unique, finely made and irresistible. Simply Charmed has carried Pandora since 2004 and reached Gold status as a Pandora Preferred Retailer.

Vera Bradley

For over 20 years, Vera Bradley has had a loyal following of customers who not only look forward to lovely new fabrics and styles that are introduced each season, but who also appreciate the function and quality that is synonymous with the name Vera Bradley. The demand for these unique handbags and luggage items has grown and so has Vera Bradley, which is now nationally and internationally recognized. At Simply Charmed, our wide selection continues to grow
each season!

Brighton Collectibles

If you haven’t touched, admired, and drooled over a Brighton handbag or piece of jewelry, it is time to visit Simply Charmed. Made of quality leather and fabrics with silver metal detail, Brighton’s leather goods never go out of style. Experience the Brighton difference and you’ll never look at handbags the same way again. We consistently stock the latest in Brighton handbags, wallets and jewelry. Brighton is always on top of the latest trends – you just pick out
your favorites!

Alex and Ani

Alex and Ani is pioneering its own definition of corporate consciousness with sustainable initiatives and the creation of high quality, thoughtfully manufactured pieces. They are committed to building a culture that focuses entirely on mindful actions. Their products are hand crafted in America. The Alex and Ani stores are purposefully located on main streets to encourage growth in local economies. Their items are designed for longevity, as artisanal pieces that can be passed from one generation to the next.

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