Simply Charmed is simply you, in fashion, style, and beauty.

Simply Charmed established in October of 2003. Located in the historic heart of Hays, Simply Charmed consistently provides a wide variety of fashionable women’s handbags, jewelry, clothing, and gifts in a gorgeously renovated brick building in Downtown. One thing you won’t find at Simply Charmed, a lot of the same thing. Our business is built on unique and original items that are truly special. Our favorite established brands include Brighton, Ronaldo, Pandora, and Hobo. Simply Charmed also provides a fantastic selection of contemporary clothing and accessories for women of all ages and styles. There is simply something for every woman!

” Established 2003, a gift and fashion staple of Downtown Hays where you are always welcome as a friend!”

I personally invite you to take a stroll through Simply Charmed, our selection is ever-changing with the stylish looks and current color palette… there is always a new piece to enjoy and add to your collection! Every Brighton handbag down to the colors of layering camisoles are hand-picked just for you – our lovely Simply Charmed guests. It is our mission to provide a fun environment for you to browse, try-on, and feel our products. Our staff loves helping you whether it’s finding a graduation gift for your granddaughter, a new tunic for the Art Walk, or a personalized Pandora bracelet for your employees for the Christmas party. We are here for you… to give our honest opinion when asked and share our fashion and product knowledge when needed. Simply Charmed is your fashion destination. Thank you for visiting our site, can’t wait for you to stop by the store!

Sarah | owner
“Your favorite place to shop for the ladies in your life.”

If you haven’t touched, admired, and drooled over a Brighton handbag or piece of jewelry, it is time to visit Simply Charmed. Made of quality leather and fabrics with silver metal detail, Brighton’s leather goods never go out of style. Experience the Brighton difference and you’ll never look at handbags the same way again. We consistently stock the latest in Brighton handbags, wallets and jewelry. Brighton is always on top of the latest trends – you just pick out your favorites!


A place where imagination becomes reality. Ronaldo Designer Jewelry is finely handcrafted in the USA and a religious based company. It is custom fit to your wrist in the finest sterling silver and 14K gold artist wire. Each piece holds a special meaning and description, making each one a significant gift. Simply Charmed is your local Ronaldo jeweler with a wide variety of styles and sizes. We are dedicated to the perfect fit and story to ensure the wearer will cherish their bracelets for a lifetime.


Words to live by: Age = Beauty. Hobo is a handcrafted leather handbag and wallet line for women. The company celebrates the realness that comes from being yourself, having something to share with the world and doing it with freedom and conviction. The leather designs are inspired by people of all ages with incredible energy, honesty, and style. Simply Charmed loves to provide the current designs consistently throughout the year, as the leather is made to be perfectly imperfect and wear as beautifully as we do.


Exclusive jewelry that allows you to design and put together a look that is unique to you. Build a bracelet that commemorates precious memories, family, life events, etc. You name it, Pandora probably has a charm. Pandora’s beautifully Scandinavian designed jewelry looks great with your jeans or that perfect little black dress. It is versatile, unique, finely made and irresistible. Simply Charmed has carried Pandora since 2004 and reached Gold status as a Pandora Preferred Retailer.

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